This Craig Rosen article is in the February 9th issue of Billboard magazine. I've only typed out the first part of it that dealt with
the Chicks.
For many artists, a Grammy Award is rightly viewed as the pinnacle of musical achievement. But for many, the rewards from the honor and exposure on the Grammy telecast don't end with the award ceremony, but continue to roll in at retail in the weeks, months and years after their initial victory.
Take the Dixie Chicks. In 2007, the group won five awards, including record and song of the year for the controversial "Not Ready To Make Nice" and album of the year for "Taking The Long Way."
In the week following the Grammy broadcast, sales of the band's album increased from 13,000 to 103,000, more than a 700% increase, as the album rocketed up the Billboard 200 moving from No. 72 to No. 8.
The album, released in May 2006, had sold more than 1.9 million copies before the Grammys, according to Nielson Soundscan. With the boost from the Grammys, the album went on to sell another 430,000 copies for a total of 2.3 million.
In light of current music retail environment, with soft album sales and single-song downloads readily available through digital stores, Martie Maguire of the Dixie Chicks was impressed with the post-Grammy sales boost.
"Especially in an age when you can buy one song, you'd think that people who are kind of intrigued but not really fans would just go get it on iTunes and just buy 'Not Ready To Make Nice,' she says. "But if they went out and bought the whole album, it must have been pretty powerful to make them do that if they weren't the typical fans."
Many other artists in recent memory have experienced post-grammy sales phenomenon, including Ray Charles in 2005, Norah Jones in 2003, Santana in 2000, Lauryn Hill and Ricky Martin in 1999, Eric Clapton in 1993, Natalie Cole in 1992 and Bonnie Raitt, who famously hit the jackpot in 1990 with multiple awards and a sales boost for her breakthrough album "Nick Of Time".
"The Grammy Awards telecast, over the years, has grown in terms of being a consistently powerful tool for increasing and generating additional record sales for artists who are participants." Recording Academy president/CEO Neil Portnow says.
"It's a permanant mark on your career," Maguire adds. "Once you have a Grammy attached to your name, you're forever a Grammy artist. There is such pride in that and it attaches this credibility you can't buy in advertising or marketing dollars. Any label I'm sure will tell you that it's the best marketing strategy ever."
For many artists, a Grammy Award is rightly viewed as the pinnacle of musical achievement. But for many, the rewards from the honor and exposure on the Grammy telecast don't end with the award ceremony, but continue to roll in at retail in the weeks, months and years after their initial victory.
Take the Dixie Chicks. In 2007, the group won five awards, including record and song of the year for the controversial "Not Ready To Make Nice" and album of the year for "Taking The Long Way."
In the week following the Grammy broadcast, sales of the band's album increased from 13,000 to 103,000, more than a 700% increase, as the album rocketed up the Billboard 200 moving from No. 72 to No. 8.
The album, released in May 2006, had sold more than 1.9 million copies before the Grammys, according to Nielson Soundscan. With the boost from the Grammys, the album went on to sell another 430,000 copies for a total of 2.3 million.
In light of current music retail environment, with soft album sales and single-song downloads readily available through digital stores, Martie Maguire of the Dixie Chicks was impressed with the post-Grammy sales boost.
"Especially in an age when you can buy one song, you'd think that people who are kind of intrigued but not really fans would just go get it on iTunes and just buy 'Not Ready To Make Nice,' she says. "But if they went out and bought the whole album, it must have been pretty powerful to make them do that if they weren't the typical fans."
Many other artists in recent memory have experienced post-grammy sales phenomenon, including Ray Charles in 2005, Norah Jones in 2003, Santana in 2000, Lauryn Hill and Ricky Martin in 1999, Eric Clapton in 1993, Natalie Cole in 1992 and Bonnie Raitt, who famously hit the jackpot in 1990 with multiple awards and a sales boost for her breakthrough album "Nick Of Time".
"The Grammy Awards telecast, over the years, has grown in terms of being a consistently powerful tool for increasing and generating additional record sales for artists who are participants." Recording Academy president/CEO Neil Portnow says.
"It's a permanant mark on your career," Maguire adds. "Once you have a Grammy attached to your name, you're forever a Grammy artist. There is such pride in that and it attaches this credibility you can't buy in advertising or marketing dollars. Any label I'm sure will tell you that it's the best marketing strategy ever."
